Creative Designs
Creative Design
Creatives is the new go-to market strategy. Creatives is how people will identify, perceive, and buy into your brand. It’s not just good designs but a thoughtful design that understands your customers psychology at all levels of your campaign whether they have just started to know your brand and are top of funnel or they have already become warm leads that are now showing interest in your brand and its offerings at bottom of funnel.
Creatives is how people will identify, perceive, and buy into your brand.
It’s not just good designs but a thoughtful design that understands your customers at all levels of your campaign
Diversified Ad strategy for each stage of funnel
You may want to show different Ad to someone new to your brand and has no idea about your products. This is where awareness campaigns come in. Targeting these individuals with video Ads that educates about your products is the key to unlocking their interest in your product.
Single Image static Ads with clearly defined call out benefits, before and after Ads, lifestyle images all work well to create awareness about your brand at the top of the funnel.
But what about the audiences who have already been exposed to your brand? They have likely visited your website and are now eager to buy the product but have not yet made their mind. There could be several reasons for that. It could be that they are not sure about your product’s quality, they have not yet decided to make the purchase, or they are still thinking of other alternative brands and competitors.
These are the warm audiences in the middle of the funnel who are now considering your brand but have not made up their mind due to several reasons as listed above. This is a good time to build their trust and confidence in your brand. Currently, your Ad creatives need to break this barrier of hesitation in their minds. Using retargeting Ads such as testimonial Ads, Us vs Them Ads, UGC (user generated content), delivered results will all work out well at this stage. Showing user reviews builds credibility.
Once these audiences move even closer to purchase and start adding items to cart but leaving it half way, then you need to change your strategy. Giving them Offers or discounts or coupon codes for future sales can work effectively here and your Ads should speak for your strategy at this point as well.
Our support in this creative journey
Our creative strategy is all about understanding your unique selling proposition and your customers. We do not just want to diversify the Ads for each stage of funnel but also personalize these Ads for specific personas of your customer base.
Good marketing is not just shooting without proper aim. Targeting right audience with right creatives can go a long way.
We need to understand the deep psychology of your customer base by looking at your audience segments and then channel the message accordingly. Its not just what makes your brand unique but why that uniqueness matters in life of your customers is the key to enriching your business with continued growth and success.