SEO
What is SEO?
This is how you basically establish a dialog between your webpage and the user on Google. Ever wondered how Google can connect the two of you through a simple user query that finds your webpage?
How SEO works?
All this happens by a search engine system that will receive a URL from URL server into its crawler system. This crawler is a software program that will crawl through your webpage and download all content on your HTML webpage and store it in a repository in a zip file format with a unique file ID assigned to it.
This file with all your webpage content goes to an indexer which will assign a word ID to word or group of words on your webpage using a lexicon system. This creates a document of your page with a document ID uniquely identifying and an index of words or group of words along with their IDs.
This indexed document is sent to a searcher system which is Google’s front-end system that receives the user query. This searcher system helps to rank your page when user sends a query through search engine interface.
This system will also use the lexicon system to generate a list of words and associated IDs from user query which will then identify a match with the words that has been indexed using an indexer system.
The better this two-sided communication is between your webpage and your client’s query, the stronger the understanding, and better Google will rank you if some other conditions are also met to beat the competition.
How our work helps with your SEO strategy?
SEO is a strategy that works overtime. It is not a one day fix but an on-going optimization of your website perfomance to ensure it shows high performance, efficiency, and provides high quality user experience to make sure that it ranks high on search engines.
Our services includes auditing your website, e-commerce store, perform keyword research, and competitor research to ensure that your website and products/ services are having the best possible interaction.
Having your website optimized for search engine optimization is extremely important part of becoming more visible on Google search. We audit your website for speed, user experience, keywords, and use variety of tools such as Google search console, Google keyword planner, Vidq, Profitree, and other AI tools to ensure we are helping you rank high on search engines.
How do backlinks work?
One of the greatest uses of off page SEO strategy is having more backlinks to your webpage. A backlink is any link from one website to another that indicates credibility and relevance to search engines. This lets Google know the worth of your webpage better based on how many people find your content useful enough to share it on their website on related content and brings more confidence in your content which boosts your Ad rank on search engines.